As part of monday.com's 360º Superbowl campaign, I led the design of the entire out-of-home campaign in 9 cities around the US, including trains, buses, billboards, and more.
Most of the campaign followed the televised ad concept of "limitless". However, we decided to maximize impact in NYC's subway as people have more time to engage with the campaign and gave it a more witty-yet-informative messaging.
